ECI Mandates Pre-Certification for All Political Advertisements
The Election Commission of India (ECI) has announced that all political parties and candidates must obtain pre-certification for political advertisements before publishing them on electronic or social media. This move ensures greater transparency and fairness in campaign promotions. The directive follows the announcement of the Bihar Assembly elections and by-elections across six states and Jammu and Kashmir.
Media Committees to Oversee Ad Approvals and Paid News
To regulate campaign content, the ECI has formed Media Certification and Monitoring Committees (MCMC) at both state and district levels. These committees are responsible for pre-approving political ads for TV, radio, and online platforms, including social media. They will also monitor media content to identify and act against paid news or unauthorized political promotions during the election period.
No Political Ads Allowed Without Official Approval
According to the latest guidelines, no political party or candidate can release advertisements on internet-based media or websites without MCMC clearance. This includes platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. The ECI stressed that the rule aims to prevent misinformation and ensure that all campaign-related content follows ethical and transparent standards before publication.
Candidates Must Reveal Social Media Accounts at Nomination
Acknowledging the major role of social media in elections, the Election Commission has instructed candidates to disclose all their official social media handles when filing nomination papers. This step aims to curb impersonation and misleading online campaigns. By linking verified accounts to candidates, the ECI ensures accountability and easier monitoring of digital activities during the electoral process.
As per Section 77(1) of the Representation of the People Act, 1951, political parties are required to submit detailed campaign expenditure statements within 75 days after elections conclude. These reports must include payments to internet platforms, costs for digital ad creation, and operational expenses related to managing social media accounts. The ECI emphasized that complete disclosure will strengthen transparency in electoral funding.
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